A Strategy & Narrative Studio for the Impact Sector

ABOUT THE LAB

Culture Signals Lab is a Strategy and Digital PR studio founded by Stella Njogo, a Narrative and trust strategist working at the intersection of media, technology, and public-interest systems.The Lab was created to address a growing gap in the impact space: strong programmes and ideas that struggle to translate into public trust, cultural relevance, and legitimacy.WHAT WE DO
Culture Signals Lab works at the intersection of research, strategy, and narrative to help organisations understand:- What they are signalling publicly
- How those signals shape trust and legitimacy
- Which internal structures and cultural dynamics are driving perceptionWe treat communication not as promotion, but as infrastructure.Our work is grounded in the belief that: Culture is not a layer. It is infrastructure.OUR APPROACHRather than chasing visibility, we focus on sensemaking.That means:
- Grounding narrative in research
- Aligning leadership, culture, and communication
- Designing credibility before amplificationOur digital PR work helps organisations earn visibility that is:
- Credible
- Culturally grounded
- Aligned with public trustNot louder but clearer.HOW TO WORK WITH USWe collaborate with:
- Global non-profits and foundations
- Climate and environmental organisations
- Civic and governance initiatives
- Research labs and intermediariesIf your organisation’s influence depends on trust as much as impact, we’re open to thoughtful conversations.

• Our Work
• Home

OUR FRAMEWORKS

Culture Compass™A framework for mapping cultural and social relevance across traditional, communal, and individual influence zones.Levers of ValueA model for understanding how structural and cultural conditions shape organisational value and perception.Signal & Trust DiagnosticAn integrated diagnostic assessing how organisational signals affect trust, legitimacy, and public buy-in.These frameworks underpin all our advisory, research, and communications work.

Our Thinking

Culture Signals NewsletterCulture Signals is our research-driven newsletter exploring how culture, narrative, and digital signals shape trust, legitimacy, and influence.It is written for leaders working in:
- Climate and environmental action
- Global non-profits and foundations
- Civic and public-interest systemsThis is not trend commentary.
It is strategic sensemaking for complex times.

• Subscribe to Culture Signals
• Home

🌍 SOKOSHAPERS

A Place to Reimagine Yourself.A Leadership Brand Builder for Culture-Makers.SokoShapers is a transformation program for experienced African professionals and mission-driven leaders who want to turn their lived experience, identity and community vision into influence, visibility and a meaningful legacy.If you’ve spent years doing the work and now want to be seen, valued and influential, this is your next chapter.Your story is cultural capital.
We teach you how to use it.

• Apply to join

⭐ WHO SOKOSHAPERS™ IS FOR
You belong here if you are:
- A professional with 7–20 years of experience ready for reinvention
- A founder or nonprofit leader wanting stronger visibility
- An innovator, advocate or creative building a message that matters
- A specialist tired of being invisible despite your expertise
- Someone feeling called to launch a community, platform or legacy business
- A leader who wants to show up online with clarity, consistency and authenticityIf you have a story, contribution or calling you’ve been carrying for years, SokoShapers helps you bring it to life.⭐WHAT SOKOSHAPERS HELPS YOU DOWe help you:
✔ Clarify your leadership identity
Understand who you are, what you stand for, and how to articulate your value with confidence and power.✔ Build a public presence that feels authentic
No more forcing a persona. We help you develop a clear, compelling digital footprint that attracts the right people.✔ Turn your lived experience into influence
Your culture, background and story are your superpowers. We show you how to turn them into strategic positioning.✔ Grow a meaningful community
Learn how to build digital “third spaces” where your people gather, heal, learn and grow with you.✔ Create a signature offer or legacy project
We help you turn your insight into a product, program or initiative that changes lives and builds generational impact.✔ Communicate with Culture Leadership™
You’ll learn to use identity, narrative and culture as strategic tools to build trust and shift behaviour.⭐ THE SOKOSHAPERS METHOD
Our method is powered by Culture Leadership™, the practice of intentionally shaping identity, trust and narrative to spark influence and build community.We use the Culture Compass™, a simple but powerful tool based on:
Character — your lived experience, vision, and leadership identity
Community — the people who resonate with your story and need your voice
Contribution — the cultural shift you are here to makeThis becomes your blueprint for influence, visibility and legacy.⭐ PROGRAM STRUCTURE (6 WEEKS)Designed for deep clarity, rapid implementation and long-term transformation.PHASE 1 — Culture Capital Audit (Week 1)
A guided analysis of your lived experience, strengths and cultural assets.
You’ll receive a personalised Culture Profile™ showing your unique influence gap.PHASE 2 — Leadership Identity & Positioning (Week 2)
We craft your Leadership Identity Statement and narrative pillars that define how you show up.PHASE 3 — Digital Presence Overhaul (Week 3–4)
We refine your online platforms, update your bio, and develop a first batch of content you can publish immediately.PHASE 4 — Legacy Offer & Community Design (Week 5–6)
We help you design a pilot offer, community space, or signature project — and build the systems to sustain it.⭐ PROGRAM DELIVERABLESBy the end of the program, you will walk away with:
- A clear leadership brand rooted in your unique experience and identity
- An optimised digital presence (LinkedIn/IG/Twitter refresh)
- A polished Leadership Identity Statement
- A signature message & narrative pillars
- A first set of content to build visibility
- A defined community or audience blueprint
- A legacy offer or project you can launch immediately
- A step-by-step action plan for the next 90 daysPlus, you join a growing community of SokoShapers reshaping culture across Africa and the diaspora.⭐ WAYS TO JOIN SOKOSHAPERS
1. SokoShapers Cohort (Most Popular)
A guided 6-week cohort experience with live sessions, peer support and implementation labs.2. Executive SokoShaper (1:1)
Private advisory for senior leaders, founders and executives needing bespoke strategy and visibility work.3. Corporate SokoShaper
Mini-cohorts for organisations developing leadership visibility, executive communication and internal culture carriers.⭐ SUCCESS STORIES“Before SokoShapers, I felt invisible. Now I have a clear message, a growing community, and a signature offer I’m proud of.”
— Program Lead, Nairobi“Stella helped me understand my leadership identity and build a digital presence that finally reflects my work.”
— Social Entrepreneur, Accra“Our founder network uses SokoShapers as a leadership accelerator, and it’s the most culturally grounded personal branding program we’ve ever seen.”
— Ecosystem Builder, Africa⭐ WHY SOKOSHAPERS IS DIFFERENTMost personal branding programs focus on aesthetics.
SokoShapers focuses on identity, culture, meaning and community, the real drivers of influence.Most leadership programs focus on performance.
We focus on cultural resonance — how your story inspires movement and shapes systems.This is not vanity.
This is legacy.⭐ READY TO REIMAGINE YOURSELF?Your story is your cultural contribution.
Your leadership identity is your greatest asset.
Your digital presence is your platform for impact.Join a community of African leaders shaping culture for the better.

• Apply to join
• Home