Decode Culture. Design Influence.
Do you want to understand how media moves culture and culture shapes societies?Culture Signals Lab is on a mission to understand, document and tap into the power of new media.We study how media is a hidden force shaping identity and behaviour globally, from the music that moves us to the media that moulds us.The future of business and the development world will be driven by culture and we help you make sense of how it works in the internet age.
A quiet revolution is reshaping culture and we’re building the toolkit.
Culture isn’t just “soft.” It’s the strongest invisible force we’ve got.
From TikTok trends to national identity, from Afrobeat to eco-fashion, culture is where the future is rehearsed.After years of working with organizations to craft strategic narratives, one thing became clear: We need a space to go deeper. To research, experiment, and build new tools for a new era.That’s why we created Culture Signals Lab.
Here, we ask questions like:- How do movies shift behavior?
- What’s the future of beauty or protest or language?
- How does religious music affect politics?Our job is to track those signals, design new ones, and help changemakers and leaders amplify them.
What we do
1. Applied Cultural Research
We deep-dive into the social signals shaping behaviour, from local movements to global pop culture waves.
What we do
2. Signal Collective
We design frameworks, quizzes, and measurement tools to help brands and changemakers understand and grow their cultural influence.We also organise meetups, popups and in-person experiences in different cities to activate a miscro-movement or enhance community building.
What we do
3. Narrative Experiments
Through the Culture Signals Show and other creative projects, we test stories in the real world to see what sticks.
Our Core Beliefs
1. Culture is the most powerful form of soft power.2. Arts and media shape the future before policy catches up.3. The right story can change how we see ourselves and what we believe is possible.
Get in touch with us.
"Decode the patterns that shape identity & create the cultural blueprints of tomorrow."
Measure Your Social Signals
Cultural influence can feel intangible, but it doesn’t have to be.Our Signal Tools help you see where you stand and how to grow your impact.Whether you’re a brand, a movement, or an artist, our frameworks translate cultural presence into actionable steps.
Example Tool:
1. The Social Signals Compass™ – how trustroworthy is your brand?The Social Signals Compass™ is a 3-minute self-assessment that measures your personal brand’s social capital across three powerful forces:- Legacy Gravity – your credibility and roots
- Collective Pulse – your resonance with others
- Personal Signal – your unique voice and point of viewTogether, they form your Social Signals Compass™ score: a reflection of how balanced, visible, and culturally in-sync your presence is.Whether you're a founder, creator, leader, or just refining your voice, this quiz will show you where your influence shines and where it's falling out of sync.⏱ Takes less than 3 minutes
🔁 No wrong answers, just clarity
The Culture Signals Show
A visual journey through identity, influence, and the culture that shapes us
Culture Signals is a YouTube show where we unpack the invisible forces shaping who we are and who we might become.Through personal reflections, global trends, and sharp visual storytelling, host Stella Njogo invites you into a living lab of identity, influence, and soft power.
Why We’re Making This
This show began as a personal exploration: a way to make sense of the beliefs and stories that shape identity and to unlearn the ones that no longer serve. Now it’s a shared journey.Culture Signals is for:
- Creators, artists, and culture shapers
- Brand and campaign thinkers
- Changemakers in climate, gender, health, or tech
What to Expect
- One signal per episode explored with cultural depth and visual storytelling.- Global Majority perspective connected to wider cultural movements across Africa, Latin America, Asia, and the diaspora.- Research meets art, community conversations, and current events, but it feels like a conversation.- Designed to shift power as a toolkit for anyone who wants to understand culture deeply and use it wisely.